What comes to your mind when you are building an online business? Content and SEO. These two components are what will help your website gain traffic and grow. I’m sure you know the importance of great content. Content is king! But, do you know how to actually enhance your content’s reach with SEO?
What is SEO?
SEO stands for “search engine optimization.” SEO is a combination of strategies, techniques, and tactics used to drive traffic to your website by gaining high search engine results for your target keywords. Basically SEO is about giving your website, blog posts, or videos high search engine placement when people search for keywords you have selected for these items.
You improve the effectiveness of your SEO by focusing on two components: optimization and authority.
Optimization: Optimization focuses on ensuring that Google can understand the keywords that you’re targeting, the exact types of products and services you’re selling, and where you sell these items online. This process is about making sure your online content gets found.
Authority: Authority is focused on ensuring that Google understands your content is the best available to its users when they perform a search related to your targeted keywords. Therefore, you need to create the type of content that is high in quality information. This is what leads to you having content that is frequently shared and linked to by other websites.
These two components are the criteria for what makes SEO. You will need to focus on consistently improving both if you want your website to generate high traffic that can be converted into sales. This is why you create a website in the first place — to have the ability to sell your products and services 24/7!
Why does your business need SEO?
SEO will help your online content get found and give it competitive positioning amongst your competition. It is an added layer of protection that helps your website, and all of your online content gain visibility.
Here are 5 reasons why your business needs SEO:
1. SEO Works
When done correctly, SEO can deliver a huge flow of consistent traffic to your website. By positioning your website to be found on the first page of Google, you are ensuring that your business can create the leads that are needed to produce consistent sales. This is important since you don’t want wasted online real estate. All the content you create needs to optimized with SEO to lead web searchers back to your website to create a sales opportunity.
- SEO will not Disappear
SEO is a required part of your website’s performance. Although it constantly involves you must stay up-to-date on its developments to . SEO used to focus on spam link building, now it focuses on great content and being linked to high quality websites that are relevant. So even though SEO techniques change over time, the importance and value of SEO will never decrease.
- Your Competition Uses it
SEO is an ongoing process, you cannot stop doing it when your website gains first page status. Being ranked in the top for your keyword searches means that your SEO work has to continue. It is even harder to stay in the top when you gain top positioning. Just as you are focused on gaining top page status, your competition is working just as hard to be the top website for your targeted keywords. This is a very competitive fight for the top that never ends. If you ignore your SEO, or feel that you have a comfortable lead, your competition will soon take claim your earned status.
- Your Customers Are Mobile
The people using mobile devices is increasing mobile traffic, which is far outpacing traffic from desktop computers. SEO can help your website be found by customers from anywhere and anytime when they have a desire to learn about the products and services your business sales. Local SEO can position your business to be discovered by leads that can turn into a store visit, phone call, or an online purchase. As mobile searches continue to gain popularity, your business will need to positioned to benefit from this form of traffic.
- Customers Looks for Businesses Online
By focusing on a SEO strategy, your business is provided with the ability to be found online by customers who need your products and services. Online searches is how consumers gather information about the best products and services available to be purchased. This is where they find reviews of businesses and make purchases. In order to benefit from online exposure, your business will need to have a SEO strategy in place.
How to start with SEO
Reading this information you may want to know how you can start enhancing your website with an SEO strategy. Here is how you can start:
- Focus on Keywords
Your target keywords need to be distributed throughout your website. This includes your titles, content, URLs, and image names. You need to think as a customer searching for your keywords. It is important to note that the title tag and page header are the two most important areas to place your keywords.
- Long Tail Keywords
Long tail keywords are the three and four keyword phrases that are very specific to the product or service you’re selling. Customers use specific keywords to find the precise items they are looking for. These types of searches are for products or services they’ll be buying immediately or in the very near future.
- Create a sitemap
A site map is a page listing that links to all the other important pages on your website. This makes it easier for web crawlers to search and rate the content on your website. With this sitemap, you want to make sure that your pages are not duplicate information as this negatively affects your website’s ability to be read. Within this, make sure your website loads fast and your URLs describe the content on your page. Website speed is important because people leave websites that take too long to load. Descriptive URLs are important because they make it easier for website crawlers to know what is on the page of the URL you are providing.
Content is the most important aspect of your website and SEO strategy, which is why it needs to be regularly updated. Search engines assign value based off constant updates that are quality and not quantity.
- Social media distribution
You need to share your content on social media in order for it to be found and shared by others. The more shares done by people other than you, the more value that is placed on your content.
- Encourage Back linking
You will need to create relationships with other websites that are reputable, have high authority, and have a great flow of traffic. By having these websites link to your content, your website gains an authority link which helps tremendously with SEO. As you receive more back links from authority websites, they increase your website’s ranking in search engines results.
How can TRV Creative help you?
You can do SEO yourself, but you are taking your attention away from what you do best — running your business to make money. It takes time to learn how to effectively do SEO, which is why it should be placed in the hands of experts. Let TRV Creative develop the SEO strategy that helps your business grow online and make more money.